The Only SEO Tools You'll Need in 2026 (Seriously)

I still remember the moment I realized I was drowning in SEO tools. It was 2 AM on a Tuesday, and I had seven different browser tabs open—Semrush for keywords, Ahrefs for backlinks, Screaming Frog for technical audits, Surfer for content optimization, Google Analytics for traffic data, and two more I can't even remember now. I was spending more time switching between dashboards than actually doing SEO work.

My credit card statement that month showed $847 in tool subscriptions. For a solo consultant working with small business clients, that was unsustainable. Worse, I was using maybe 30% of each tool's capabilities because I simply didn't have time to learn everything.

That breaking point forced me to rethink everything. Over the past three years, I've stripped down my SEO toolkit to what actually moves the needle. I've tested dozens of platforms, wasted money on tools I never used, and finally landed on a lean, effective setup that costs less, saves time, and—most importantly—delivers better results for my clients.

Here's what I've learned about the SEO tools you actually need in 2026, without the fluff or the sales pitches.

So, What SEO Tools Do You Actually Need in 2026?

The honest answer: one comprehensive all-in-one platform plus 1-2 specialized tools for your specific pain points. That's it.

The days of juggling six different subscriptions are over. Modern SEO platforms like Semrush, Ahrefs, and Moz Pro have evolved into comprehensive ecosystems that handle 80% of your needs. According to recent industry analysis, professionals who consolidate their toolstack save an average of 20+ hours per week on management tasks.

The key is identifying your primary need—whether that's content optimization, technical audits, or competitor analysis—and building around that foundation. Let's break down exactly how to do this.

Why Your SEO Tool Strategy Matters More Than Ever

Look, I get it. When you're trying to rank your website, the temptation is to buy every tool that promises better rankings. I've been there. But here's what I learned the hard way: more tools don't equal better results.

In fact, tool overload creates three major problems:

Decision paralysis. When you have five different keyword research tools giving you slightly different data, which one do you trust? I once spent an entire afternoon trying to figure out why Semrush showed 2,400 monthly searches for a keyword while Ahrefs showed 1,800. Spoiler alert: the difference didn't matter for my strategy.

Context switching kills productivity. Every time you jump from one tool to another, your brain needs time to reorient. Different interfaces, different terminology, different ways of organizing data. A Stanford study found that people who regularly switch between tasks take 40% longer to complete work.

Budget creep happens gradually. You start with one $99/month tool. Then you add another "essential" one at $79/month. Before you know it, you're paying for six subscriptions you barely use. I've watched small business owners spend $500+ monthly on tools when they could get 90% of the value for $140.

The 2026 SEO landscape has actually made this decision easier, not harder. Modern platforms have consolidated features that used to require separate tools. But—and this is important—you still need to choose strategically based on your specific needs.

The All-in-One Platform: Your Foundation

Every effective SEO toolkit starts with one comprehensive platform. This is your home base—the tool you'll use daily for keyword research, rank tracking, competitor analysis, and strategic planning.

After testing every major platform over the past three years, here's my honest assessment of the top three:

Semrush: The Swiss Army Knife (My Top Pick)

Cost: $139.95/month for Pro plan Best for: Businesses serious about comprehensive SEO and content marketing

I'll be straight with you—Semrush is my go-to recommendation for 95% of people who ask. Here's why.

The platform analyzes over 25 billion keywords and 43 trillion backlinks across 142 geographic databases. But raw data isn't what makes it valuable. What matters is how Semrush presents that data in ways you can actually use.

The AI SEO Toolkit is a game-changer for 2026. It shows exactly how your brand appears to large language models like ChatGPT and provides specific strategies for improving AI visibility. As search behavior shifts toward AI answer engines, this forward-thinking approach gives you a real competitive advantage.

I recently used this feature with a client in the sustainable fashion space. We discovered their brand wasn't appearing in ChatGPT responses for "eco-friendly clothing brands," even though they ranked on page one of Google. The AI toolkit gave us specific content recommendations to fix this gap. Within six weeks, they started appearing in AI-generated recommendations.

The Content AI doesn't just suggest keywords—it analyzes semantic relevance, readability, tone, and provides specific improvement suggestions based on what's actually ranking. This is where Semrush pulls ahead of competitors.

When Semrush isn't right: If you're exclusively focused on backlink analysis or have a tight budget under $100/month, other options might fit better.

Ahrefs: The Backlink Specialist

Cost: $99/month for Lite plan Best for: Competitive analysis and link building campaigns

Ahrefs built its reputation on having the industry's largest and most accurate backlink index, and that reputation is well-deserved. If your primary SEO strategy involves understanding competitor backlink profiles and building your own link portfolio, Ahrefs delivers the most reliable data.

The Site Explorer tool is phenomenal. You can see every backlink pointing to any website, when it was acquired, the anchor text used, and the authority of the linking domain. I use this constantly for competitive research—understanding how competitors earned their rankings helps you replicate their success.

The Content Explorer feature is underrated. Type in any topic, and Ahrefs shows you the most-shared and linked-to content in that space. This is gold for content ideation. I used this recently for a B2B software client, discovering that "comparison" content in their niche earned 3x more backlinks than how-to guides.

The catch: Ahrefs' keyword research, while solid, doesn't match Semrush's depth. And if you're not actively building links, you're paying for capabilities you won't fully utilize.

Moz Pro: The Transparent Analytics Choice

Cost: $99/month for Standard plan Best for: Agencies and businesses that need clear ROI reporting

Moz Pro won't wow you with flashy AI features, but it excels at one critical thing: making SEO results easy to understand and report.

The platform's Domain Authority metric has become an industry standard. While it's not a Google ranking factor (nothing outside Google is), it provides a useful shorthand for comparing website authority. Clients immediately understand "we increased your DA from 28 to 35."

TELUS reduced their SEO reporting time by 50% using Moz Pro's reporting features. For agencies managing multiple clients, that time savings is huge.

The Local SEO tools are particularly strong if you're managing local business listings. The platform monitors your Google Business Profile, tracks local rankings, and alerts you to listing inconsistencies across directories.

Where Moz falls short: The keyword database is smaller than Semrush or Ahrefs, and the backlink index isn't as comprehensive. You're trading cutting-edge features for simplicity and clarity.

How Does an All-in-One Platform Actually Work in Practice?

Let me walk you through a real example from my work with a boutique hotel client last month.

Step 1: Keyword Research I opened Semrush's Keyword Magic Tool and entered "boutique hotels [city name]." The tool returned 847 keyword variations, sorted by search volume, difficulty, and intent. I filtered for keywords with 100-1,000 monthly searches and "low" difficulty, which gave me 43 realistic opportunities.

One keyword caught my eye: "pet-friendly boutique hotels [city]" with 320 monthly searches and 28% difficulty. Their hotel allows pets, but they'd never optimized for this keyword.

Step 2: Competitor Analysis I plugged that keyword into Semrush to see who was ranking. The top three results were all generic hotel booking sites—not actual boutique hotels. This was an opportunity. I analyzed their content to understand what Google was rewarding: comprehensive guides with specific pet policies, nearby dog parks, and pet amenities.

Step 3: Content Optimization Using Semrush's SEO Content Template, I generated a brief for a new page targeting this keyword. The tool recommended 1,800-2,200 words, specific semantic keywords to include (like "dog-friendly," "pet deposit," "pet amenities"), and even suggested questions to answer based on "People Also Ask" data.

Step 4: Technical Check Before publishing, I ran a Site Audit to check for any technical issues that might hurt rankings. The scan found three broken internal links and flagged that their mobile page speed was slower than 78% of websites. We fixed both issues.

Step 5: Tracking I set up position tracking for the target keyword and 12 related terms. Now I get weekly updates on ranking changes without manually checking Google.

The result: The page hit position #3 for "pet-friendly boutique hotels [city]" within eight weeks, driving an additional 47 qualified bookings in the first quarter (they track this through a dedicated phone number on that page).

This entire workflow happened in one platform. No switching tools, no reconciling different data sources, no separate subscriptions. That's the power of a comprehensive all-in-one solution.

The Specialized Tools Worth Adding

Now, here's where strategy gets personal. Depending on your specific needs, you might want to supplement your all-in-one platform with 1-2 specialized tools that excel at particular tasks.

Screaming Frog: For Serious Technical Audits

Cost: Free for up to 500 URLs; £149/year (~$185) for unlimited Best for: Technical SEO audits and site migrations

I'll be honest—Screaming Frog isn't pretty. The interface looks like it was designed in 2005 (because it basically was). But for deep technical SEO audits, nothing else comes close.

The tool crawls your website exactly like a search engine bot, identifying every technical issue: broken links, redirect chains, duplicate content, missing meta descriptions, oversized images, orphaned pages—everything.

I use Screaming Frog before every website migration. Last year, a client was moving from WordPress to Shopify. I crawled their entire site (4,200 pages), exported all URLs, and created a comprehensive redirect map. This prevented the ranking catastrophe that often follows platform migrations.

The free version handles sites up to 500 pages, which covers most small businesses. Unless you're managing large e-commerce sites or enterprise platforms, you might never need to pay.

When you don't need this: If your all-in-one platform's site audit features are sufficient for your needs, skip it. Semrush's Site Audit tool handles 80% of what Screaming Frog does, just with less granular control.

Surfer SEO: For Content Optimization Excellence

Cost: $99/month for Essential plan Best for: Content creators and agencies producing high volumes of optimized content

Surfer SEO revolutionized content optimization by making it data-driven instead of guesswork. The platform analyzes top-ranking pages for your target keyword and tells you exactly what to include: optimal word count, important terms, content structure, even how many images to use.

The Content Editor provides a real-time optimization score as you write. It's like having an SEO expert looking over your shoulder, suggesting improvements: "Add more information about X," "This paragraph is too long," "You're missing these important terms."

I use Surfer when creating pillar content for clients—the comprehensive guides that need to rank #1. A financial services client wanted to rank for "small business accounting software." Using Surfer, we created a 3,400-word guide that hit position #2 within 12 weeks, beating established software review sites.

The Content AI feature generates entire content briefs in seconds. Type in a keyword, and Surfer creates an outline with suggested headers, questions to answer, and topics to cover. This cuts content planning time from hours to minutes.

The overlap issue: Semrush now includes similar content optimization features in their platform. If you're already paying for Semrush, test their content tools first before adding Surfer. I keep both because I prefer Surfer's interface for content work, but you might not need the redundancy.

Answer the Public: For Question-Based Keywords

Cost: Free for limited searches; $99/month for Pro Best for: Understanding what questions people actually ask

This tool visualizes search questions in a unique way. Type in "SEO tools," and Answer the Public shows you every question people ask: "What SEO tools do agencies use?" "How SEO tools work?" "Why SEO tools are expensive?"

I use this in the early stages of content strategy to understand what people actually want to know. The free version gives you 2-3 searches per day, which is plenty for most people. The paid version removes limits and adds competitor comparison features.

Honestly? I mostly use the free version. The paid features are nice but not essential unless you're doing high-volume keyword research daily.

What Are the Main Benefits and Drawbacks of Modern SEO Tools?

Let me give you the unvarnished truth about SEO tools based on three years of daily use.

The Real Benefits

Data-driven decisions replace guesswork. Before using professional SEO tools, I was basically guessing at keyword difficulty and search volume. "This keyword seems popular" isn't a strategy. Now I know exactly how many people search for a term, how hard it is to rank, and what content format Google rewards.

Competitor intelligence is automatic. I can see exactly what keywords my clients' competitors rank for, what content they're publishing, and where they're earning backlinks. This competitive intelligence used to require hours of manual research. Now it takes minutes.

Time savings are massive. Remember my 2 AM story from the opening? I now accomplish in 3 hours what used to take me 8. Automated rank tracking, one-click site audits, AI-powered content briefs—these features eliminate tedious manual work.

You spot opportunities faster. Last month, Semrush alerted me that a client's main competitor had lost 30% of their traffic. I dug into their backlink profile and discovered they'd lost several high-authority links. We immediately reached out to those same sources, secured three links, and gained the rankings our competitor lost.

The Honest Drawbacks

The learning curve is steep. Professional SEO tools are complex. When I first opened Semrush, I felt overwhelmed by the sheer number of features and reports. It took me a solid month of daily use to feel comfortable, and I'm still discovering features three years later.

Data can be misleading. Search volume numbers are estimates, not facts. I've targeted keywords that tools said had 1,000 monthly searches but actually drove minimal traffic because the search intent didn't match my content. You still need human judgment to interpret tool data.

Cost creates pressure to use everything. When you're paying $140/month, there's psychological pressure to use every feature to "get your money's worth." This can lead to analysis paralysis—spending so much time in tools that you don't actually create content or build links.

Tools don't replace strategy. This is crucial: SEO tools show you what's happening and what's possible. They don't tell you what you should do. I've seen businesses obsess over technical issues flagged by tools while ignoring fundamental problems like thin content or poor site structure.

When Should You Actually Invest in SEO Tools?

Here's my honest recommendation on timing, because I see too many people buying tools before they're ready.

Start with Free Tools If You're:

• Just learning SEO basics and not sure if you'll stick with it
• Running a brand-new website with under 20 pages
• Operating on a bootstrap budget under $50/month for all marketing
• Doing SEO for a single personal project or hobby site

Free tools to start with:

• Google Search Console shows exactly how Google sees your site and what keywords you already rank for
• Google Analytics tracks visitor behavior and traffic sources
• Google Keyword Planner provides basic keyword ideas and search volume estimates
• Ubersuggest (free version) gives limited keyword research and competitor data

I used only free tools for the first six months of my SEO journey. They taught me fundamentals without financial risk. Once I understood the basics and had clients willing to pay for SEO services, investing in professional tools made sense.

Invest in Paid Tools When:

You're making money from SEO work. If you're charging clients for SEO services or your website generates revenue, professional tools pay for themselves quickly. A single client paying $1,000/month easily justifies a $140 tool subscription.

You're managing multiple projects. Once you're working on 3+ websites simultaneously, the efficiency gains from professional tools become essential. Free tools simply can't handle the complexity.

You need competitive intelligence. If you're in a competitive niche where understanding competitor strategies matters, free tools won't cut it. You need detailed backlink data, keyword gap analysis, and traffic estimates.

Time is more valuable than money. This was the turning point for me. When I calculated that Semrush saved me 10 hours per month, and my time was worth $100/hour, the $140 subscription was actually saving me $860 in opportunity cost.

What Mistakes Should You Avoid with SEO Tools?

Let me share the expensive mistakes I made so you don't have to.

Mistake #1: Buying Multiple Overlapping Tools

I once paid for Semrush, Ahrefs, and Moz simultaneously because I thought I needed all three. Total monthly cost: $337. Actual value over using just one: maybe 10%.

The tools overlap significantly in core features. Yes, Ahrefs has a better backlink index, and Moz has clearer reporting, but Semrush alone would have handled 85% of my needs. I was paying for redundancy, not capability.

Fix: Choose one primary platform. Only add specialized tools if they solve a specific problem your primary platform can't address.

Mistake #2: Chasing Every Technical Issue

When I first ran a Semrush site audit on a client's website, it flagged 247 issues. I panicked and spent two weeks fixing every single one—even minor warnings about image ALT text and meta description length.

The result? Rankings didn't budge.

Here's what I learned: not all technical issues matter equally. A broken internal link to an important page is critical. A missing ALT tag on a decorative footer image is not. Tools flag everything; you need to prioritize what actually impacts rankings.

Fix: Focus on critical and high-priority issues first. Ignore warnings unless they affect user experience or crawlability.

Mistake #3: Trusting Keyword Difficulty Scores Blindly

Semrush told me a keyword had 19% difficulty—"easy" in their rating system. I created content targeting it, expecting quick rankings. Six months later, I was still on page three.

Why? The difficulty score only considers backlink profiles of ranking pages. It doesn't account for domain authority, content quality, or user experience. The pages ranking were all major publications with massive authority.

Fix: Look beyond the difficulty score. Check who's actually ranking. If it's all major brands and established sites, the keyword is harder than the score suggests.

Mistake #4: Analysis Paralysis

I once spent three days analyzing keyword opportunities for a client's blog. Three days. I created elaborate spreadsheets comparing search volume, difficulty, traffic potential, and seasonal trends for 200 keywords.

By the time I finished analyzing, I could have written and published five articles.

Fix: Set time limits for research. Spend 80% of your time creating content and building links, 20% analyzing data. Imperfect action beats perfect planning.

Mistake #5: Ignoring Search Intent

Tools show you search volume and difficulty, but they can't fully capture search intent. I targeted "best project management software" thinking people wanted to buy. Actually, they wanted to read comparison articles and reviews—they were still in research mode.

My product-focused landing page got traffic but zero conversions.

Fix: Always manually check what's ranking for your target keyword. The content format Google rewards tells you the true search intent.

The Budget-Conscious SEO Toolkit

Not everyone has $140/month to spend on SEO tools. I get it. Here's how to build an effective toolkit on three different budgets.

The $0/Month Starter Stack

• Google Search Console (shows your current rankings and technical issues)
• Google Analytics (tracks traffic and user behavior)
• Google Keyword Planner (basic keyword research)
• Ubersuggest Free (2-3 keyword searches daily)
• Answer the Public Free (question-based keyword ideas)
• ChatGPT (content outlines, meta descriptions, keyword brainstorming)

What you sacrifice: Competitor analysis, comprehensive keyword data, automated rank tracking, detailed backlink information.

Who this works for: Complete beginners, personal projects, small local businesses doing basic SEO.

The $99/Month Growth Stack

• Ahrefs Lite ($99/month) or Semrush Pro ($139.95/month if you can stretch)
• Google Search Console (free, still essential)
• Google Analytics (free, still essential)
• Screaming Frog Free (if your site has under 500 pages)

What you gain: Professional keyword research, competitor analysis, rank tracking for up to 500 keywords, basic content optimization.

Who this works for: Freelancers, small agencies, businesses generating $2,000+/month in revenue.

The $200/Month Professional Stack

• Semrush Pro ($139.95/month)
• Screaming Frog Paid ($185/year = ~$15/month)
• Surfer SEO Essential ($99/month)
• Google Search Console & Analytics (free)

Total: ~$254/month

What you gain: Comprehensive SEO capabilities, advanced content optimization, detailed technical audits, AI-powered insights.

Who this works for: Established agencies, businesses earning $10,000+/month from organic traffic, serious content marketers.

How to Use ChatGPT as Your Secret SEO Weapon

Here's something most SEO tools lists don't mention: ChatGPT has become one of my most-used "tools" for SEO work. It's not a replacement for professional platforms, but it's an incredible supplement.

What ChatGPT Does Well

Keyword brainstorming. I prompt: "I'm targeting 'email marketing software for small businesses.' Give me 30 related long-tail keywords that show buying intent." ChatGPT generates ideas I might not have thought of, which I then validate in Semrush.

Content outlines. "Create a detailed outline for a 2,000-word guide on 'how to choose accounting software.' Include 5 main sections with 3 subsections each, focusing on pain points small business owners face." The outline needs editing, but it cuts planning time in half.

Meta descriptions. "Write 5 variations of a meta description for this page: [paste content]. Make them 150-155 characters, include the keyword 'SEO tools,' and focus on benefits." I pick the best one or combine elements.

Competitor analysis interpretation. I paste competitor data from Semrush and ask, "What patterns do you see in these top-ranking pages? What content gaps should I address?" ChatGPT spots patterns I might miss.

What ChatGPT Gets Wrong

Search volume data. ChatGPT makes up numbers. It might say a keyword gets "around 5,000 searches monthly" when the real number is 200. Never trust ChatGPT for quantitative data.

Current trends. ChatGPT's training data has a cutoff date. It doesn't know what's ranking today or current algorithm updates.

Technical accuracy. ChatGPT sometimes confidently states incorrect information about how search engines work. Always verify technical claims.

The key: Use ChatGPT for ideation and drafting, then validate everything with proper SEO tools. It's a productivity multiplier, not a replacement for research.

Frequently Asked Questions

What's the single best SEO tool for someone just starting out?

Start with Google Search Console and Google Analytics—both free and essential. Once you understand the basics and are ready to invest, Semrush Pro offers the most comprehensive features for the money. If $140/month feels steep, Ahrefs Lite at $99/month provides excellent value, though with fewer content marketing features.

Do I really need multiple SEO tools, or can one tool do everything?

One comprehensive platform like Semrush handles 80-85% of your needs. Add specialized tools only if you have specific pain points your primary platform doesn't address well. For example, add Screaming Frog if you do frequent technical audits or Surfer SEO if you produce high volumes of content daily. Most people overestimate how many tools they need.

How much should a small business spend on SEO tools monthly?

Small businesses typically spend $100-$300/month on SEO tools, depending on complexity and revenue. A local service business might need only $140/month for Semrush Pro. An e-commerce site might add Screaming Frog ($15/month) and Surfer SEO ($99/month) for $254/month total. If SEO generates $5,000+/month in revenue, this investment pays for itself many times over.

What's the difference between Semrush, Ahrefs, and Moz Pro?

Semrush excels at comprehensive marketing—it includes PPC, content, and social media features alongside SEO. Ahrefs specializes in backlink analysis and competitor research with the industry's largest backlink database. Moz Pro focuses on clear reporting and local SEO. Choose based on your primary need: comprehensive marketing (Semrush), competitive backlink analysis (Ahrefs), or transparent client reporting (Moz Pro).

Is ChatGPT a replacement for paid SEO tools?

No, but it's a powerful supplement. ChatGPT helps with keyword brainstorming, content outlines, and meta descriptions, but it can't provide accurate search volume data, rank tracking, or technical site audits. Think of ChatGPT as an assistant that speeds up your workflow, not a replacement for professional SEO platforms. I use both daily—ChatGPT for ideation, Semrush for data and strategy.

How often should I audit my website for SEO issues?

Run a basic technical audit monthly to catch new issues quickly. Do a comprehensive audit quarterly to review overall site health. Schedule a deep audit whenever you make major site changes—new design, platform migration, or site restructure. Most platforms like Semrush allow you to schedule automatic audits, so you're notified of critical issues without manual checking.

Can free SEO tools deliver professional results?

Free tools work for basic SEO on small sites with minimal competition. Google Search Console, Analytics, and Keyword Planner provide solid fundamentals. However, professional results in competitive niches require paid tools—you need detailed competitor analysis, comprehensive keyword research, and advanced tracking that free tools don't offer. Think of free tools as learning platforms; paid tools as professional equipment.

What's the biggest mistake people make with SEO tools?

Spending more time analyzing data than creating content and building links. I've watched people obsess over keyword difficulty scores and technical warnings while publishing just one article per month. Tools should inform action, not replace it. Aim for 80% execution, 20% analysis. Rankings come from great content and authoritative links, not perfect technical scores.

Do I need different tools for local SEO versus national SEO?

Local SEO requires additional tools beyond standard platforms. Your core tool (Semrush, Ahrefs, or Moz) handles basics, but local businesses benefit from Google Business Profile management tools. Moz Pro includes strong local features. GMBMantra.ai offers AI-powered Google Business Profile optimization, automatically managing posts, reviews, and local rankings—particularly valuable for multi-location businesses or agencies managing multiple local clients.

How long before SEO tools show ROI?

Most businesses see positive ROI within 3-6 months if they use tools consistently to create optimized content and fix technical issues. The timeline depends on competition level and current site authority. Tools pay for themselves quickly—if a $140/month Semrush subscription helps you create content that brings in 10 new customers worth $500 each, it paid for itself 35x over in one month. Track content performance to measure tool ROI accurately.

Wrapping It Up: Your Action Plan

Here's where we land after everything I've learned over three years of testing, wasting money, and finally figuring out what actually works.

If you're just starting out: Begin with Google Search Console, Google Analytics, and the free version of Ubersuggest. Learn SEO fundamentals without financial pressure. Once you're making money from SEO work or your site generates revenue, upgrade to a professional platform.

If you're ready to invest: Choose Semrush Pro as your primary platform. It handles keyword research, competitor analysis, rank tracking, content optimization, and technical audits in one place. The $139.95/month investment pays for itself quickly if you use it consistently.

If you have specialized needs: Add Screaming Frog for detailed technical audits ($185/year) or Surfer SEO for high-volume content optimization ($99/month). But only add these if your primary platform doesn't solve your specific problem.

If you're managing local businesses: Consider adding a Google Business Profile management solution like GMBMantra.ai. The platform uses AI to automatically optimize your Google Business Profile, respond to reviews, create posts, and track local rankings—tasks that consume hours weekly when done manually. For multi-location businesses or agencies managing several local clients, the automation saves significant time.

The truth is, you don't need a dozen SEO tools. You need one solid foundation platform, maybe 1-2 specialists for your unique pain points, and the discipline to actually use them consistently.

I've watched too many people collect SEO tools like trophies while their websites stagnate. The tools don't create results—your actions do. The right tools just make those actions faster, smarter, and more effective.

Start small. Learn deeply. Expand strategically. That's the only SEO toolkit philosophy that actually works in 2026.

Now stop reading and go create something that ranks.