ProfessionalGBP ReportsOn Autopilot

Our GBP reports include comprehensive metrics covering all aspects of your Google Business Profile performance. Search metrics show how customers find you, including total views, search queries that led to your profile, and whether views came from Google Search or Google Maps. Customer action metrics track what customers do after finding you, including website clicks, phone calls, direction requests, and message inquiries. Review metrics summarize your reputation health including total reviews, average rating, new reviews in the period, and review response rate. Engagement metrics show how customers interact with your profile through photos, posts, and Q&A. For subscribers with our rank tracking feature, reports also include ranking data showing your position for tracked keywords and changes over time. All metrics include trend comparisons to previous periods so you can demonstrate progress.

Our flexible scheduling system accommodates any reporting cadence your business requires. Standard options include weekly reports delivered every Monday showing the previous week performance, monthly reports generated on the first of each month with previous month data, and quarterly reports for executive-level summaries. You can also create custom schedules for any specific dates or intervals that match your business needs, such as bi-weekly reports or reports aligned with fiscal periods. For agencies managing multiple clients, you can set different schedules for different clients based on their preferences. All scheduled reports are generated and delivered automatically via email at your specified time, with no manual intervention required. You can also generate on-demand reports anytime you need immediate data, such as for ad-hoc client meetings or performance reviews.

Our reporting system offers extensive customization to ensure reports match your exact needs and branding requirements. You can customize the metrics included, choosing which data points to feature prominently and which to summarize or exclude. The visual design is customizable including chart types, color schemes, and layout arrangements. For agencies and businesses with brand guidelines, you can upload your logo, set brand colors, and add custom headers or footers to create fully white-labeled reports that look like they came from your own analytics platform. Template customization includes adding commentary sections where you can include strategic insights or recommendations alongside the data. Once you create a custom template, it can be saved and reused for future reports or applied across multiple client accounts, ensuring consistency while saving setup time.

We provide multiple convenient methods for sharing reports with the right people at the right time. Email delivery is the most popular option, where reports are automatically sent to a list of recipients you configure, in PDF format or as a link to an interactive online version. For agency accounts, each client can have their own recipient list so reports automatically reach the right stakeholders. Interactive online reports can be shared via secure links that recipients can access without logging in, with optional password protection for sensitive data. Reports can also be downloaded manually in multiple formats including PDF, CSV for raw data, and presentation-ready PowerPoint format. For teams using Slack or other communication tools, we offer integrations that automatically post report summaries or links when new reports are generated. Permission controls ensure each user only sees data for the locations they are authorized to access.

Our multi-location reporting capabilities are designed for businesses managing multiple Google Business Profiles, providing both consolidated and individual insights. You can create portfolio reports that aggregate data across all locations, showing total views, actions, and reviews for your entire network along with averages and totals. Location comparison reports rank your locations against each other on key metrics, helping you identify top performers and those needing attention. Individual location reports can be generated for each profile with detailed breakdowns specific to that market. For large networks, you can organize locations into groups by region, brand, or custom criteria, and generate group-level reports that summarize performance for each segment. The hierarchical reporting structure means executives can see network-wide summaries while regional managers get reports focused on their specific locations, all generated automatically from a single configuration.

Our reports pull data directly from official Google Business Profile sources through authorized API connections, ensuring accuracy and reliability. When you connect your Google account to our platform, we establish a secure OAuth connection that allows us to access the same performance data you would see in the Google Business Profile dashboard. This includes search impressions, customer actions, photo views, and other engagement metrics that Google tracks. The data is refreshed regularly, typically daily, so reports always reflect current performance. We also supplement Google data with additional metrics from our own tracking systems, such as geo-grid ranking data, review sentiment analysis, and competitive benchmarks that are not available in native Google reporting. All data is stored securely with enterprise-grade encryption and access controls. The combination of official Google data with our advanced analytics provides a more complete picture of your local search performance than any single source could offer alone.