Local SEO Checklist

Track your progress with this comprehensive local SEO checklist to improve your business's online visibility.

Your Local SEO Progress

Track and complete these items to improve your local search rankings

Completion Progress0%

Ensure your business is claimed and verified on Google Business Profile.

Fill out all fields including business name, address, phone, website, and categories.

Include regular hours, special hours, and holiday closures.

Upload at least 10 high-quality photos of your business, products, and team.

Create a keyword-rich, engaging description of your business.

List your main products or services with descriptions and pricing if applicable.

Select all relevant attributes like "Free Wi-Fi", "Wheelchair Accessible", etc.

Test your website on mobile devices and fix any usability issues.

Improve loading times to under 3 seconds for better user experience and rankings.

Include city, neighborhood, and regional terms in your content and meta tags.

Create unique title tags and meta descriptions for each page with local keywords.

Add structured data to help search engines understand your business information.

For multiple locations, create unique pages for each location.

Include NAP (Name, Address, Phone) information, embedded Google Map, and contact form.

Maintain consistent Name, Address, and Phone number across all online platforms.

Submit your business to local chambers of commerce and community directories.

Submit your business to industry-specific directories relevant to your business.

Create and verify listings on Yelp, Facebook, Apple Maps, and Bing Places.

Develop a systematic approach to requesting reviews from satisfied customers.

Respond professionally to both positive and negative reviews.

Implement alerts for new reviews across all platforms.

Display your best reviews on your website to build trust.

Publish blog posts and articles about local events, news, and topics.

Create pages targeting specific neighborhoods or areas you serve.

Address common questions about your business, services, and location.

Earn links from local news sites, blogs, and business partners.

Sponsor community events to earn links and mentions.

Include location information in all social media profiles.

Interact with local businesses and community members on social media.

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Local SEO Best Practices

  • Prioritize Google Business Profile optimization as it has the biggest impact on local rankings
  • Maintain consistent NAP (Name, Address, Phone) information across all online platforms
  • Focus on generating authentic reviews and responding to all feedback
  • Create locally-relevant content that addresses the needs of your community
  • Build relationships with other local businesses for natural backlink opportunities