See your rankings from every angle in your market
Visual heatmaps show your rankings across your entire service area at a glance.
Track unlimited keywords and see how rankings vary for different search terms.
Monitor competitor rankings alongside yours to identify opportunities and threats.
Track ranking changes over time to measure the impact of your optimization efforts.
Set up tracking in minutes, get insights daily
Define your business location and service area radius on the map.
Enter the keywords you want to track for your local business.
We create a grid of check points across your service area.
See your rankings visualized as beautiful, actionable heatmaps.
Everything you need to know
Geo-grid rank tracking is an advanced method of measuring local search rankings that goes far beyond traditional single-point tracking. Instead of checking your ranking from just one location, we create a grid of multiple check points across your entire service area and measure your ranking from each point. This approach acknowledges the reality that Google local search results vary significantly based on the searcher location, meaning someone searching from downtown may see completely different results than someone in the suburbs. Our system creates grids of 9, 25, 49, or even 100+ points depending on your needs, checking your ranking for specified keywords from each location. The results are then visualized as a heatmap overlay on a map, with colors indicating your ranking position at each point, giving you an intuitive, comprehensive view of your local visibility.
We offer multiple update frequencies to match your monitoring needs and budget. Our standard plans include daily ranking updates, which is sufficient for most businesses to track progress and respond to changes. For businesses in highly competitive markets or those actively running optimization campaigns, we offer twice-daily or even hourly updates to catch rapid ranking fluctuations. Each update runs a complete check of all grid points for all your tracked keywords, ensuring you always have current data. Historical data is retained for at least 12 months, allowing you to analyze long-term trends and correlate ranking changes with specific optimization activities. You can also run on-demand checks at any time if you need immediate data, such as after making significant changes to your Google Business Profile.
Our platform supports unlimited keyword tracking, allowing you to monitor all the search terms relevant to your business without artificial restrictions. We encourage tracking a comprehensive set of keywords including your primary services and products, location-modified versions of those terms, long-tail variations that potential customers might use, and competitor brand terms if relevant to your strategy. To help manage large keyword sets, we provide organizational features like keyword groups, tags, and priority levels so you can focus on the most important terms while still maintaining visibility into the broader picture. Each keyword is tracked across your entire geo-grid, so you can see how rankings vary not just by location but also by search term, revealing opportunities where you perform well for some keywords but have room to improve for others.
Competitor tracking is a core feature of our geo-grid system, providing valuable competitive intelligence for your local SEO strategy. For each keyword you track, you can add up to 20 competitors to monitor, and our system will check their rankings at every grid point alongside yours. This data is presented in several useful formats including side-by-side heatmap comparisons, market share calculations showing what percentage of the grid each business dominates, head-to-head analysis for specific competitors, and trend comparisons showing how rankings are changing over time. The competitive data helps you identify opportunities where competitors are weak, threats where they are gaining ground, and patterns that might reveal their optimization strategies. Many businesses find that tracking just 5-10 key competitors provides sufficient insight without overwhelming data.
Our heatmap visualizations use an intuitive color-coding system that makes ranking data immediately understandable. Green colors indicate strong ranking positions, typically positions 1-3 in the local pack where you are most likely to be seen and clicked. Yellow colors represent moderate rankings in positions 4-10 where you are visible but not prominent. Orange and red colors indicate weaker positions where you are less likely to be found by searchers. Each point on the grid is colored according to your ranking at that location, creating a visual pattern that quickly reveals your market presence. Beyond the basic view, you can click on any grid point to see detailed information including your exact ranking position, the specific search results shown, and historical data for that location. We also provide aggregate statistics like average ranking, percentage of grid in top 3, and ranking distribution to help you measure overall performance.
We offer multiple grid sizes to balance detail level with your specific needs. The 3x3 grid with 9 points provides a quick overview and is ideal for smaller service areas or initial exploration. The 5x5 grid with 25 points offers good detail for most local businesses and is our most popular choice, balancing comprehensive coverage with manageable data. The 7x7 grid with 49 points provides high-density coverage for businesses that need detailed insights across larger areas or highly competitive markets. For enterprise clients with extensive service territories, we offer custom grid configurations up to 100+ points for maximum granularity. You can also set the physical size of the grid, from a few blocks to many miles, to match your actual service area. The combination of grid density and geographic size gives you precise control over how closely you monitor different parts of your market.