Google Business Profile Audit

Your Google Business Profile must be claimed and verified with Google to appear in local search results.

Select the most accurate primary category that describes your main business activity.

Add up to 9 additional categories that accurately describe your business services.

Use your real business name exactly as registered, without adding keywords or promotional text.

Include full street address, city, state, and ZIP code exactly as it appears on official documents.

Use a local phone number rather than toll-free numbers when possible for better local relevance.

Ensure your website URL is correct and the site loads properly for customers.

Add direct links to online booking systems for service-based businesses.

Specify your standard operating hours for each day of the week.

Keep holiday hours and temporary closures updated throughout the year.

For businesses with multiple departments, specify different hours for each department.

Upload a clear, professional logo or storefront photo as your main profile image.

Add an eye-catching cover photo that represents your business and brand.

Show the inside of your business to help customers know what to expect.

Help customers easily identify your business location with exterior shots.

Showcase your main products or services with high-quality images.

Build trust by showing the people behind your business.

Google recommends businesses have multiple photos to better represent their business.

Write a clear, engaging description that includes relevant keywords naturally.

Incorporate location-based and service-related keywords in your business description.

Add detailed information about all services or products you offer.

Add attributes like "Wheelchair accessible", "Accessible entrance", etc. if applicable.

Select relevant amenities like "Free Wi-Fi", "Parking available", "Credit cards accepted".

Indicate service options like "Takeout", "Delivery", "Dine-in", "Curbside pickup".

Keep your profile active with regular posts about offers, events, or news.

Use different post types: offers, events, products, and general updates.

Respond professionally to both positive and negative reviews promptly.

Have a systematic approach to encourage satisfied customers to leave reviews.

Proactively add and answer frequently asked questions about your business.

Regularly check and respond to new questions from potential customers.

Regularly review your profile performance data to identify improvement opportunities.