Control YourGoogle BusinessQ&A Section

The Q&A section of your Google Business Profile is a highly visible feature that potential customers frequently consult before making decisions about your business. Questions and answers appear prominently in your profile, often above reviews, and can significantly influence customer perceptions and decisions. Unfortunately, anyone can ask questions and anyone can answer them, meaning incorrect or misleading information can be posted by random users if you are not actively monitoring. Research shows that businesses who actively manage their Q&A section see higher engagement rates and conversion rates because they provide helpful information at the critical moment when customers are deciding whether to visit or call. By managing your Q&A, you control your narrative, provide accurate information, and demonstrate responsiveness to potential customers.

Yes, the Google Business Profile Q&A feature is open to the public, meaning any Google user can post an answer to questions about your business, not just the business owner. This community-driven approach was intended to be helpful but often results in problems for businesses. Competitors might post misleading information, well-meaning but uninformed users might give incorrect answers about your hours, services, or policies, and even customers with outdated information might provide answers that are no longer accurate. When you actively monitor and respond to questions yourself, your answers carry special weight as the business owner and appear with a badge indicating they are from the business. However, you cannot delete answers from other users, only report them if they violate Google policies. This is why proactive management and quick responses are essential to ensure your accurate answers appear first and prominently.

FAQ seeding is the practice of proactively adding common questions and answers to your Google Business Profile before customers ask them. Instead of waiting for questions to come in organically, you identify the information customers most frequently need and add it yourself in a Q&A format. This strategy offers several benefits for your business. First, it ensures accurate information is available for common inquiries about hours, parking, accessibility, pricing, services, and policies. Second, it reduces the volume of phone calls and messages for routine questions since customers can find answers immediately. Third, it improves your profile engagement metrics which can positively influence your local search rankings. Fourth, it demonstrates that your business is active and customer-focused. Our platform includes industry-specific FAQ templates that help you quickly add relevant questions and well-crafted answers, and you can create custom Q&As specific to your business.

We recommend responding to questions within 24 hours whenever possible, with same-day responses being the ideal target. The speed of your response matters for several important reasons. Questions appear on your public profile where other potential customers can see them, and an unanswered question can make your business appear unresponsive or inactive. More critically, if you do not answer quickly, other users may post answers that could be incorrect or unfavorable. Once an incorrect answer is posted by another user, you cannot delete it, only add your own answer and hope it gets more upvotes to appear first. Our monitoring system sends instant notifications when new questions are posted, and our AI-assisted response feature helps you craft appropriate answers in seconds. For businesses with multiple locations, we help you manage questions across all profiles from one dashboard so nothing falls through the cracks.

Unfortunately, you cannot directly delete answers posted by other users on your Google Business Profile, which is one of the frustrating limitations of the platform. However, there are several strategies you can employ to manage incorrect information. First, post your own accurate answer immediately, as the business owner answer will be marked with an official badge and often appears more prominently. Second, upvote your own answer and ask loyal customers to do the same, as answers with more upvotes typically appear first. Third, if the answer violates Google policies such as containing spam, profanity, personal attacks, or clearly false information you can flag it for removal by clicking the flag icon, though Google does not always remove flagged content. Fourth, respond politely to incorrect answers with correct information in a follow-up answer. Our platform helps you monitor all answers, identify problematic content quickly, and take these management steps efficiently across all your locations.

We recommend businesses maintain between 10 and 20 high-quality FAQs on their Google Business Profile, though the optimal number depends on your business type and the complexity of your services. Start with the most commonly asked questions such as parking availability, payment methods accepted, hours of operation, accessibility features, and any unique policies or offerings. Then expand to cover service-specific questions, pricing inquiries where appropriate, and anything that frequently comes up in phone calls or messages. Quality is more important than quantity, so each Q&A should provide genuinely useful information with detailed, helpful answers. Our platform analyzes your business type and provides suggested FAQs based on what similar businesses commonly address. We also track engagement metrics on your seeded FAQs to help you understand which content is most valuable to customers and refine your Q&A strategy over time.