ComprehensiveLocal SEOAudit & Analysis

Our comprehensive local SEO audit examines over 50 ranking factors across multiple categories to give you a complete picture of your local search presence. The audit includes a thorough analysis of your Google Business Profile completeness and accuracy, including business name, categories, description, photos, attributes, services, products, and posting activity. We check your NAP (Name, Address, Phone) consistency across 200+ online directories and citation sources to identify discrepancies that could harm rankings. The audit also analyzes your review profile including volume, velocity, rating, response rate, and sentiment. Additionally, we examine your website local SEO signals, competitor positioning, and provide a prioritized action plan with estimated impact scores for each recommendation.

For most businesses, we recommend conducting a comprehensive local SEO audit quarterly to stay on top of changes and maintain optimal visibility. However, the ideal frequency depends on your specific situation and market competitiveness. Newly established businesses or those actively working on improving rankings should audit monthly to track progress and identify new opportunities quickly. Established businesses in stable markets may be fine with quarterly audits. After any major changes to your business such as address moves, rebranding, new locations, or website updates, an immediate audit is essential to ensure everything is properly updated across all platforms. Our platform can automate ongoing monitoring and alert you to issues between full audits.

Our audit scoring system rates your local SEO presence on a scale of 0-100, with different thresholds indicating your competitive position. A score of 90-100 represents excellent optimization where you are maximizing local search visibility and likely outranking most competitors. Scores between 70-89 indicate good performance with room for improvement on specific factors that could boost rankings further. A score of 50-69 suggests moderate optimization with significant opportunities being missed that competitors may be capitalizing on. Scores below 50 indicate critical issues that are likely causing poor local search visibility and require immediate attention. Most businesses we audit initially score between 40-65, and implementing our recommendations typically improves scores by 20-30 points within the first few months.

Citation consistency is one of the most important yet frequently overlooked local ranking factors. Citations are mentions of your business name, address, and phone number (NAP) across the internet, including directories, social profiles, and websites. When your NAP information is inconsistent across different sources, it sends conflicting signals to Google about your business legitimacy and location, which can significantly hurt your local pack rankings. Studies have shown that businesses with consistent citations rank an average of 10-15 positions higher than those with inconsistent information. Common citation issues include variations in business name spelling, outdated addresses from previous locations, different phone numbers, and missing suite or unit numbers. Our audit scans 200+ directories to identify these inconsistencies and provides specific instructions for correcting each one.

Our competitor benchmarking analysis specifically identifies the factors contributing to competitor rankings and highlights gaps in your local SEO strategy. The analysis compares your profile against your top 10 local competitors across all major ranking factors including review volume and rating, GBP completeness, posting frequency, category selection, photo quality, website signals, and citation presence. For each factor, we show where you stand relative to competitors and calculate the potential ranking impact of closing each gap. This competitive intelligence helps you prioritize improvements that will have the greatest impact on your market position. Many businesses discover that competitors outrank them simply due to higher review volume or more complete GBP profiles, both of which are relatively easy to address with the right strategy.

We offer a free basic local SEO audit that covers the most critical ranking factors and gives you a general overview of your local search health. This includes your GBP completeness score, basic citation check, review analysis, and top-level recommendations. For businesses serious about improving their local rankings, our comprehensive paid audit provides significantly more depth including full citation scanning across 200+ directories, detailed competitor analysis, website local SEO audit, complete action plan with priority scoring, and ongoing monitoring capabilities. The comprehensive audit also includes access to our full platform for implementing recommendations and tracking progress over time. Most businesses find the paid audit provides substantially more actionable value, but the free version is a great starting point to understand your current position.