Why GBP Posts Matter for Your Business
Google Business Profile posts are one of the most underutilized features available to local businesses. Here's why they matter:
Activity Signals
Google favors active businesses. Regular posts tell Google's algorithm that your business is operational, engaged, and providing fresh information to customers. This activity signal can positively influence your local search rankings.
Customer Engagement
Posts appear directly in your Google Business Profile and can show in search results. They give potential customers more reasons to choose you—whether it's a special offer, a new product, or an upcoming event.
Search Visibility
Post content is indexed by Google and can appear in search results. This means your posts can help you appear for additional keywords beyond your standard business information.
The Challenge
The problem? Posts expire after 7 days. Maintaining a consistent posting schedule requires regular effort—exactly the kind of repetitive task that AI excels at automating.
How AI Generates Your Posts
Our AI content generation system creates relevant, engaging posts tailored to your business:
Business Understanding
The AI learns about your business, industry, products, and services to generate relevant content. It knows that a restaurant needs different posts than a dental practice.
Seasonal Awareness
AI suggests timely content based on seasons, holidays, and industry-specific events. It automatically proposes Valentine's Day promotions for restaurants or back-to-school content for tutoring services.
Trending Topics
Stay relevant by incorporating trending topics in your industry. The AI monitors what's popular and suggests ways to tie it into your business content.
Image Suggestions
AI recommends which of your uploaded photos work best with each post, or suggests what images you should capture to support upcoming content.
Types of Google Business Posts
Google offers several post types, each serving a different purpose:
What's New (Updates)
General updates about your business. Great for announcements, news, tips, and keeping customers informed. These expire after 7 days.
Offers
Promotional posts with specific offer details, dates, and optional coupon codes. These remain visible until the end date you specify.
Events
Promote events with dates, times, and descriptions. Event posts remain visible until the event date passes.
Products
Highlight specific products with images, prices, and descriptions. Product posts can help you appear in product-related searches.
Our AI helps you maintain a healthy mix of all post types for maximum engagement.
Automated Scheduling & Autopilot
Set it and forget it with our automated scheduling features:
Content Calendar
AI generates a content calendar weeks in advance. Review and approve posts ahead of time, then let automation handle the publishing.
Optimal Timing
AI analyzes when your posts get the most engagement and schedules future posts for optimal visibility.
Multi-Location Scheduling
Schedule posts across all your locations at once, or create location-specific schedules. Maintain brand consistency while adding local relevance.
Approval Workflows
Set up approval workflows for team members. Marketing can create posts, and managers can approve before publishing.
Tips for Optimizing Your Posts
Get more from every post with these best practices:
- Always include an image: Posts with images get significantly more views and clicks than text-only posts.
- Use clear CTAs: Include a call-to-action button (Learn More, Call Now, Get Offer, etc.) to drive specific actions.
- Keep it concise: The first 100 characters are most important. Front-load the key information.
- Include keywords naturally: Work relevant search terms into your posts without stuffing.
- Post consistently: Regular posting beats sporadic bursts. Aim for at least weekly posts.
- Mix up your content: Alternate between offers, updates, and product highlights to keep content fresh.