| Metric | What It Reflects | Why It Matters |
|---|---|---|
| Star Rating | Overall customer satisfaction | 4.7+ wins more trust than ads |
| Recency | Is your business active? | Google prioritizes updated listings |
| Keywords in Reviews | Mentions like "quick", "on time", "polite", "fixed same day" | Drives relevance in search |
| Local Map Ranking | Your position in local 3-pack | Gets you into "click-to-call" zone |
| Call-to-action usage | Are you getting direction / call clicks? | Measure visibility-to-action effectiveness |
"I used to get a couple of jobs a week from local directories. After building reviews on Google, I now get 2–3 calls a day directly — no commission, no middleman."
— Mike Johnson, Electrician, Chicago, US"A client left a review about how I left their kitchen spotless after fixing a drain. That story made others trust me. Reviews now bring in 40% of my cleaning business."
— Anna Müller, Deep Cleaning Pro, Berlin, GermanyTrack review growth, get alerts, use ready-to-send templates, and see which services people mention most — all in one dashboard.
Track your Google review growth over time.
Get notified when new reviews come in.
Use ready-to-send review request templates.
See which services people mention most (e.g., fan install, sink fix).
Make sure your reviews speak clearly — and loudly.
Master review management with strategies for monitoring, responding, and generating more reviews.
See how GMBMantra compares to BrightLocal for home services review management and local SEO.
Learn how GMBMantra helps local businesses with AI-powered GBP management.