Why vacation rentals struggle to get found in local search.
Major platforms own vacation rental searches. Your property is one of thousands.
Travelers search by destination, not property name. You're invisible in location searches.
Guests want cabins, beach houses, or condos specifically, but can't filter to find you.
Large groups search for properties that fit. Your capacity isn't visible in search.
Purpose-built tools to dominate local search in your industry.
Rank for "[destination] vacation rentals" and area-specific property searches.
Feature your property type prominently: cabin, beach house, lake cottage, ski condo.
Highlight savings and perks of booking direct vs through OTA platforms.
Make sleeping capacity, pet policy, and key amenities visible in search.
Tools designed specifically to boost vacation rentals visibility in local search.
Monitor how you rank for vacation rental searches in your area.
See which property-type searches (cabin, beach house) drive inquiries.
Track how local visibility improvements affect direct reservation rates.
“Direct bookings now account for 60% of our reservations. OTA fees are way down.”
Common questions about Local SEO for vacation rentals.
For local searches, yes. Travelers searching "[destination] cabin rental" often prefer direct booking for better rates and service.
Use destination keywords, nearby attractions, and area descriptions. Build reviews mentioning the location.
Views, outdoor spaces, bedrooms showing capacity, and unique features. Help guests visualize their stay.
Critical. Responding shows you're attentive and professional. Address any concerns publicly.