Why salons & spas struggle to get found in local search.
Clients search for specific services (balayage, microblading, lash extensions) but can't find your expertise.
Beauty is visual. Without a strong photo presence, clients choose competitors with better imagery.
Many clients search for specific stylists by name, but individual stylists aren't visible.
You're either invisible in budget searches or premium searches - not reaching your target clients.
Purpose-built tools to dominate local search in your industry.
Rank for trending services: "balayage salon," "nail art near me," "massage spa."
Showcase before/after photos, portfolio work, and facility images that convert browsers to bookers.
Optimize for stylist and technician name searches to capture their following.
Systematically collect photo reviews that showcase your work quality.
Tools designed specifically to boost salons & spas visibility in local search.
Monitor which services are trending in local search and capitalize on demand.
Understand which portfolio images drive the most engagement and bookings.
Track search visibility and bookings attributed to individual team members.
“Our balayage bookings increased 300% after we started ranking for that search term locally.”
Common questions about Local SEO for salons & spas.
Add service-specific photos, mention services in your description, and encourage reviews that name specific treatments.
Generally no - focus on one strong salon profile. But mention stylist names and specialties in posts and descriptions.
Extremely. Salons with transformation photos get 80% more profile clicks than those without.
Focus on quality signals: specialized services, skilled stylists, premium experience. Don't compete on price keywords.