Why optical & eyewear struggle to get found in local search.
Some customers want exams, others just glasses. You need to capture both search types.
Discount online retailers compete on price. You need to win on service and selection.
Patients search for providers accepting their insurance. Missing this information loses patients.
Customers search for specific brands (Ray-Ban, Oakley) but can't find your selection.
Purpose-built tools to dominate local search in your industry.
Rank for both "eye exam near me" and "eyeglasses [city]" to capture all customers.
Highlight accepted insurance plans prominently in your profile and posts.
Feature designer brands and specialty collections to capture brand-specific searches.
Emphasize immediate availability that online retailers can't match.
Tools designed specifically to boost optical & eyewear visibility in local search.
Monitor rankings for exam, glasses, and contact lens related searches.
See which insurance-related searches drive patient inquiries.
Track how you rank for the eyewear brands you carry.
“Eye exam bookings doubled after we optimized for insurance-specific searches.”
Common questions about Local SEO for optical & eyewear.
Emphasize the fitting experience, same-day availability, and adjustments. Reviews mentioning personalized service make the difference.
Both. Eye exams lead to glasses purchases. Optimize for exams to build the full-service relationship.
Critical. Many patients search "VSP optometrist near me" or "[insurance] eye doctor." Make insurance acceptance prominent.
Show your eyewear selection, frame variety, and exam rooms. Help customers visualize the in-store experience.