Why martial arts & self-defense struggle to get found in local search.
Students search for "karate," "jiu-jitsu," or "taekwondo" specifically. Your style isn't visible.
Kids, adults, fitness seekers, and competitors have different needs. Your programs don't show.
Some want practical self-defense, others want competition. Your focus isn't clear.
Beginners want to try before committing. Your intro offers aren't visible in search.
Purpose-built tools to dominate local search in your industry.
Rank for your discipline: "Brazilian jiu-jitsu [city]," "karate for kids," "kickboxing classes."
Feature programs for kids, adults, self-defense, fitness, and competition.
Highlight free trials, intro specials, and beginner-friendly programs.
Build reviews mentioning belt promotions, competitions, and personal growth.
Tools designed specifically to boost martial arts & self-defense visibility in local search.
Monitor how you rank for your martial arts discipline searches.
See which program searches (kids, adults, self-defense) drive trials.
Track how you rank against other martial arts schools in your area.
“Kids' Brazilian jiu-jitsu classes are full year-round after optimizing for style-specific searches.”
Common questions about Local SEO for martial arts & self-defense.
Use your discipline name consistently: "Brazilian jiu-jitsu," not just "martial arts." Be specific about your style.
Both, but separately. "Kids karate" and "adult kickboxing" are different searches. Optimize for your strongest programs.
For competitive students, very. Mention tournament success. For self-defense seekers, focus on practical skills.
Reviews mentioning instructor quality, belt promotions, confidence building, and welcoming atmosphere.