Why legal services struggle to get found in local search.
Clients search for specific legal needs (DUI, divorce, injury) but your practice areas aren't visible.
Legal SEO is fiercely competitive. Large firms dominate with massive marketing budgets.
Legal decisions require trust. Without reviews and visibility, potential clients choose competitors.
You serve multiple courts and jurisdictions, but only rank in your office location.
Purpose-built tools to dominate local search in your industry.
Rank for specific legal searches: "personal injury lawyer," "divorce attorney near me," "DUI lawyer."
Showcase credentials, case results, and client testimonials to build trust in search.
Optimize presence across all courts and areas you serve, not just your office address.
Build and manage client reviews that demonstrate results and professionalism.
Tools designed specifically to boost legal services visibility in local search.
Monitor visibility for each legal specialty from criminal defense to family law.
See how you rank against competing firms and identify opportunities.
Understand which searches drive the most valuable client inquiries.
“Personal injury inquiries increased 150% after we started ranking for accident-related searches.”
Common questions about Local SEO for legal services.
Add practice areas to your GBP categories, mention them in your description, and encourage clients to reference case types in reviews.
Yes, following bar rules. Request reviews after case resolution, focusing on service quality without discussing case details.
Focus on specific practice areas and local neighborhoods. Boutique firms can outrank big firms for targeted searches.
Solo practitioners yes. For firms, one optimized profile with attorney bios is typically more effective.