Why handyman services struggle to get found in local search.
Handymen do everything, but customers search for specific repairs. You can't rank for all.
Generalist positioning can hurt. Customers wonder if you're skilled at specific tasks.
Specialists don't want small jobs, but homeowners can't find reliable handymen.
Customers let handymen into their homes. Without trust signals, they hesitate to call.
Purpose-built tools to dominate local search in your industry.
Optimize for common searches: "furniture assembly," "drywall repair," "door installation."
Showcase completed projects that demonstrate expertise across service types.
Emphasize willingness to handle small repairs that specialists won't take.
Highlight background checks, insurance, and reliability in your profile.
Tools designed specifically to boost handyman services visibility in local search.
Monitor visibility for different repair and maintenance searches.
Understand which job types drive the most consistent revenue.
Track which services lead to recurring customer relationships.
“Small repair calls doubled after we started ranking for specific service searches.”
Common questions about Local SEO for handyman services.
Focus on your most common services first. Build visibility for top requests, then expand.
Stay general but highlight top skills. "General handyman with expertise in..." positions you well.
Emphasize convenience, fair pricing for small jobs, and quick response. Specialists often won't take small work.
Essential. You're entering homes. Reviews demonstrating trustworthiness and skill are critical.