Why accounting & tax struggle to get found in local search.
Tax season drives massive search spikes. Missing this window means losing a year of potential clients.
Clients search for specific services (bookkeeping, tax prep, audit) but can't find your offerings.
You serve both markets but rank for neither - missing opportunities in both segments.
H&R Block, TurboTax, and big CPA firms dominate search with brand recognition.
Purpose-built tools to dominate local search in your industry.
Ramp up visibility before tax season and maintain presence for year-round services.
Rank for specific searches: "small business accountant," "tax preparer," "bookkeeping services."
Optimize separately for business and personal tax clients with targeted keywords.
Showcase credentials (CPA, EA) and client reviews to build confidence.
Tools designed specifically to boost accounting & tax visibility in local search.
Monitor how your rankings change with tax season and plan accordingly.
Track which accounting services drive the most client inquiries.
See how you rank against other accountants and tax preparers in your area.
“New client inquiries during tax season doubled after implementing local SEO strategies.”
Common questions about Local SEO for accounting & tax.
Start 3-4 months before tax season (October-November). Rankings take time to build before the January rush.
Focus on personalized service, complex tax situations, and year-round relationships. Many clients prefer local CPAs.
Both, but separately. Create distinct content and optimize for each segment's specific search terms.
Very important. Financial services require trust. Clients heavily weigh reviews when choosing accountants.