Dashboard Overview
Understanding your business performance metrics and analytics
What is the Dashboard?
The GMBMantra Dashboard is your central hub for monitoring business performance across all your Google Business Profile locations. It provides real-time insights into customer interactions, review performance, visibility metrics, and AI-powered recommendations.
Pro Tip
Click the info icons (ℹ️) next to any metric on your dashboard for detailed explanations and context.
📊 Key Performance Cards
Review Performance
Monitor your reputation and customer feedback across all locations.
Key Metrics:
- Average Rating: Overall star rating across all reviews
- Total Reviews: Complete count of customer feedback
- Response Rate: Percentage of reviews you've responded to
- Pending Reviews: Reviews awaiting your response
How to Improve:
- • Respond to all reviews within 24-48 hours
- • Use personalized responses, not generic templates
- • Address specific concerns mentioned in negative reviews
- • Thank customers for positive feedback
Visibility Impact
Track how customers discover and interact with your business across Google platforms.
Key Metrics:
- Total Impressions: Times your business appeared in search
- Action Rate: Percentage of views that led to actions
- Total Actions: Customer interactions (clicks, calls, etc.)
Optimization Tips:
- • Keep business information updated and accurate
- • Add high-quality photos regularly
- • Use relevant business categories
- • Encourage customer reviews and engagement
Customer Actions Breakdown
Detailed breakdown of how customers interact with your Google Business Profile listing.
Website Clicks
Customers who visited your website from your listing
Phone Calls
Direct calls made through your business profile
Direction Requests
Customers asking for directions to your location
📈 Performance Charts
Impressions Over Time
Track how your business visibility changes over time across Google Search and Maps.
What it shows: Daily impression counts
Best used for: Identifying trends and seasonal patterns
Goal: Steady growth or consistent high performance
Actions Over Time
Monitor customer engagement and interaction trends with your business listing.
What it shows: Daily customer action counts
Best used for: Measuring engagement effectiveness
Goal: Increasing customer interactions
Action Rate Trend
Percentage of profile views that convert to customer actions - a key performance indicator.
What it shows: Conversion rate from views to actions
Best used for: Measuring listing effectiveness
Goal: Higher conversion rates (typically 10-20%)
Impression Sources
Understand how customers find your business across different Google platforms and search types.
What it shows: Breakdown of discovery channels
Best used for: Understanding customer behavior
Goal: Diversified discovery sources
AI Recommendations
Smart recommendations generated by analyzing your business performance data, customer behavior patterns, and industry best practices.
What AI Analyzes:
- • Review patterns and response rates
- • Customer engagement metrics
- • Competitive benchmarking
- • Industry best practices
Types of Recommendations:
- • Profile optimization suggestions
- • Review response improvements
- • Customer engagement strategies
- • Performance enhancement tips